In today’s healthcare landscape, maintaining patient adherence to prescribed therapies is a pillar of achieving optimal health outcomes. However, many pharmaceutical companies struggle with keeping patients engaged and committed to their treatment plans.
At Novellas Healthcare, we’re specialized in creating tailored patient support programs (PSPs) designed to enhance therapy adherence, maximize patient engagement, and ultimately improve therapy outcomes.

In this article, we explore a case study showcasing how Novellas Healthcare’s expertise helped a pharmaceutical company overcome significant challenges in patient adherence for a dermatology product.

By implementing innovative, patient-centric strategies, we were able to achieve an adherence rate of 86% and increase long-term patient retention in the support program.

A leading pharmaceutical company approached Novellas Healthcare with a challenge: their dermatology product had promising clinical results, but on the market, patient adherence rates were alarmingly low. This non-adherence not only compromised therapy outcomes but also impacted the overall success of the patient support program.

The company’s primary goals were to:

• Improve therapy adherence to ensure patients achieved optimal results.
• Increase patient retention in the program to raise long-term engagement.
• Address patient concerns and barriers to adherence through personalized support.

We built a comprehensive, patient-centric strategy combining digital innovation and human touchpoints to tackle these challenges. Here’s how we approached the solution:

To address diverse patient needs, we implemented a hybrid model that integrated:

• In-person support: Regular check-ins with healthcare providers to reinforce the importance of adherence and answer patient questions.
• Digital touchpoints: A user-friendly app that provided medication reminders, progress tracking, and access to educational materials.

This combination ensured that patients received consistent, tailored support throughout their therapy journey.

We conducted a series of interactive patient training sessions, focusing on:

• The importance of adherence in achieving therapy outcomes.
• Proper product usage techniques to boost confidence and reduce errors.
• Strategies for managing common side effects.

These sessions empowered patients with knowledge and skills, fostering a sense of ownership over their treatment.

Recognizing the emotional barriers to adherence, we introduced:

• One-on-one psychologist sessions: Patients could discuss challenges, fears, or frustrations related to their therapy.
• Group webinars: These sessions offered peer support and shared experiences, reducing feelings of isolation.

This psychological dimension proved crucial in addressing adherence barriers.

We hosted monthly webinars featuring dermatology experts, covering topics such as:

• Advances in treatment options.
• Tips for managing skin conditions effectively.
• Real-life success stories from other patients.

These webinars kept patients engaged, motivated, and informed about their treatment journey.

Within 12 months of implementing the revamped patient support program, the pharmaceutical company witnessed remarkable improvements:

• Adherence rate: Increased to 86%, a significant jump from the initial baseline.
• Patient retention: Sustained long-term program engagement due to the dynamic and personalized approach.
• Enhanced therapy outcomes: Patients reported noticeable improvements in their condition, reinforcing the value of staying committed to their therapy.

At Novellas Healthcare, we understand that effective patient support programs are not one-size-fits-all. Our expertise lies in designing bespoke solutions that address unique patient needs while aligning with the goals of pharmaceutical companies. By leveraging hybrid support models, targeted education, psychological interventions, and ongoing engagement, we ensure that patients remain committed to their therapy, leading to better health outcomes and program success.

Whether your organization is seeking to enhance therapy adherence, improve patient engagement, or drive better therapy outcomes, Novellas Healthcare is your trusted partner in delivering impactful patient support programs.

Let’s get in touch and learn how we can help you design and implement innovative solutions that maximize patient adherence and retention.